There's an old story, no doubt apocryphal, about the Bishop of Drumcree being asked the best route to Dublin. Allegedly he replied: "Well now, I wouldn't be starting from here."
Over the years I have been involved in many projects, most of which started out with little or no money. Some were successful, others sank without a trace. To tell you the truth, I've never been quite able to understand what made the difference. At the time, it seemed almost random. I think Niall Ferguson may have hit the nail on the head in his book "The Square and The Tower", which looks at the ongoing struggle in history between networks and hierarchies. Here's how he puts it:
"..the key to assessing the likelihood of a contagion-like cascade is to focus not on the stimulus itself but on the structure of the network the stimulus hits... This helps explain why, for every idea that goes viral, there are countless others that fizzle out in obscurity because thy began with the wrong node, cluster or network."
It's not beautiful writing and Ferguson is a bit of a nitwit at times, but I think he's spot on here. When I look back at the projects I've been involved with - and in particular the ones that took off - I can see that the starting point was central to success. It was the context and the relationships that made the difference, rather than just the idea that was being introduced.
So if you want to get an idea off the ground, build your networks as part of the process. Look for safe ways to be inclusive, bring in friends, use social media to get a buzz going, show key people working prototypes, speak to journos, build a good website (it's cheap-as-chips if you do it right), contribute to other people's blogs... Understanding network theory isn't rocket science. The least you can do is check out the launch pad before countdown begins. In other words, you don't need to begin from where you are now!